Overcoming Influencers
Understanding how people interact with their favorite content creators and how to separate their job from your reality.
Ultimate 30min Makeup
Why do people ask for tinted moisturizers, what are they actually trying to accomplish, and why this is the most triggering request for me as retail beauty advisor?
How to Makeup by Mario Softsculpt Bronzing & Shaping Serum
When I went into Sephora seeking advice on my first full face of makeup, I knew about all the products and general how they should be used, maybe even owned some but, never really worked up the courage to try them. I was being a bit close minded or OCD
Peptides Explained
A simplified look at skin care's latest spotlight ingredient. What should you look for and why should you love peptides.
2026 Trend Reveal - Cosmetic Trend Forecast for 2026
Reflecting on 2025 consumer behavior of the online and in-store cosmetic shopper and making predictions for potential in beauty innovations and trends in 2026. Credentials: I've been working in various Sephora, Ulta, and Nordstrom stores speaking with clients. Also participating in active discussions and communities of beauty enthusiasts
Is Dior Preserving Brand DNA?
Looking at Dior past and present. Is Dior protecting brand heritage, codes, and quality in modern times, or have they lost the plot?
Don't Buy Bad Gifts
How to not get scammed this holiday season when shopping for beauty? I spend a lot of time window shopping Sephora, Yesstyle, Ulta, and indvidual brands. I'm always looking for the best quality for the price and base most of my purchasing decisions on this. Knowing what I
Natural and Bioengineered Cosmetics
As I started this article it was meant to be a quick read with comprehensive points on what could potentially create more environmentally friendly cosmetic products. I still want to write that article but, I found myself chasing rabbit after rabbit as I dove deep into the complex world of
Fugazzi - Passionfroud Extrait de Parfum
We all want an excuse to travel. A reason aside from seeing bikini beach pictures posted by someone you don’t even know. Traveling for national parks or to visit a long time internet friend are usual excuses but, what if you found a special interest and made it your
Danessa Myricks - Lightwork VII Freedom Palette
If this your first eyeshadow palette or a prized addition to your collection, I'd say it would be difficult to be disappointed with this purchase
Full Moon Tonight - Beaver Moon 2025 Super Moon
This is a good time to wrap things up. Think of the projects or transitions you have been experiencing thus far in the fall.
October Favorites (Happy Sephora Sale)
Rounding up some of my favorite products from the month of October 2025, just in time for Sephora's Beauty Insider sale! These are items I used serval times a week and tend to reach for more than others. I have normal to dry skin, a light complexion and,